Best Practices for Landing Pages

24 November 2022. minute read

A landing page is a web page designed specifically with the intention of turning visitors into leads, sales, or other types of conversions.

What is a landing page?

A landing page is a web page designed specifically with the intention of turning visitors into leads, sales, or other types of "conversions." In order to ensure that a page visitor proceeds down the conversion funnel that the organisation has in mind, landing pages frequently include lead forms, phone numbers, and other CTAs (calls to action).

Any regular web page can be used as a landing page; they are not required to be "custom-made" stand-alone pages, as you'll learn in this blog. However, to maximise the success of your marketing campaigns, we do advise creating a good landing page.

Why do you need a landing page?

Briefly stated, a landing page (when constructed properly) will eliminate any potential for distractions. This is accomplished by eliminating interactive elements like menu bars, links, and other features of the like you may find on a website. It is more probable that you will successfully direct each page visitor to the desired action—such as a contact form or a phone appointment—by eliminating user distractions.

Guidelines for a successful landing page

So, what is the ideal landing page practise?

1. Select the proper heading

High bounce rates on landing pages are not unusual. This occurs frequently when a page is overly cluttered or when its purpose is not obvious. You must select a concise title that your visitors will comprehend within seconds of coming if you want to keep your bounce rate as low as feasible. The first thing they'll read is the title, which needs to concisely and clearly describe the information on your landing page.

2. Pick the accurate image

When it comes to a strong landing page, images are crucial. Your image should convey the emotions that your visitor might have as a result of your offer or service. You should always test your best options because some images might function better than others.

3. Ensure the clarity of your writing

Make sure that the first major obstacle is not where your landing page fails. Your landing page copy should direct visitors to the CTA you want them to click on with clarity and succinctness. The finest material, in general, will engage the reader throughout by using "you" and "your" to talk directly to them.

4. Ensure that your CTA is crystal clear.

The CTA is likely the most significant element of any landing page because it will be physically interacted with by visitors to your page first. Use a colour that contrasts with other elements on the website to make the CTA button stand out. Specify to visitors exactly what you want them to perform. Use an action term, such as "Submit," "Download," or "Book Now," that loudly announces what you want a visitor to do.

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