Boost website performance using Core Web Vitals

29 December 2023 - minute read

Having a website that loads quickly is crucial in the digital age we live in. A sluggish website can harm search engine rankings in addition to annoying users....

Having a website that loads quickly is crucial in the digital age we live in. A sluggish website can harm search engine rankings in addition to annoying users. A collection of indicators called Google's Core Web Vitals was unveiled in 2020 and is used to gauge how users interact with websites. They prioritize loading speed, interactivity, and visual stability as the three primary facets of user experience and are a significant component of Google's algorithm for ranking websites. We'll examine how to use Core Web Vitals to speed up your website in this post.

Optimize for images to improve website speed.

The size of the photos on a page is one of the most important variables that causes a website to load slowly. Improving image quality can drastically cut down on how long it takes for a website to load. Compressing photos can optimize them without sacrificing quality. TinyPNG and are only two of the several programs available for compressing photos. These programs allow you to drastically reduce image file sizes without sacrificing quality.

Minimize the Use of CSS and JavaScript Files.

The size of your CSS and JavaScript files is another important element that might cause your website to load more slowly. By minifying these files, you can make them smaller. Through the process of "minification," extraneous whitespace and comments are eliminated from the code, minimizing its size without compromising its usefulness. JavaScript and CSS files can be minified using a variety of tools, like UglifyJS and CSSNano.

Utilize Caching in Your Browser.

Browser caching is a website speed optimization strategy that uses a user's computer to cache frequently used resources, like CSS and images. The browser can get these files from the cache when a user returns to a website, which speeds up page loading. By giving the files you wish to cache an expiration date, you can allow browser caching. For WordPress websites, you may also use a plugin like WP Rocket or W3 Total Cache to activate browser caching.

Use a network for content delivery (CDN)

A global network of servers situated in several locations is known as a content delivery network, or CDN. The content delivery network (CDN) will automatically offer material from the server that is nearest to the user when they visit your website. This can cut down on how long it takes for your website to load considerably.

Reduce Server Response Time

The speed of your website can be greatly affected by how quickly your server responds to a user's request. By choosing a high-performance web server like Nginx or Apache, optimizing your server's setup, and reducing the amount of requests your server must process, you can shorten the time it takes for a server to respond. Server management has the potential to improve website speed.

Make use of lazy loading.

A method called lazy loading waits to load photos and videos until they are actually needed. This can drastically cut down on how long it takes for a website to load, particularly for pages that have a lot of pictures and videos on them. For your website, you can enable lazy loading by using a plugin such as WP YouTube Lyte or Lazy Load.

Font optimization for faster websites

The speed of your website can also be greatly impacted by font choices. Reducing the amount of custom fonts you use, employing font subsets to minimize the size of the font files, and using web-safe fonts that are easily accessible on users' systems are all ways to optimize fonts. To create optimized font files for your website, you can also utilize a font optimization application such as Font Squirrel.

Observe the Core Web Vitals

It's crucial to keep an eye on your website's Core Web Vitals after completing the aforementioned procedures to make sure they adhere to Google's guidelines. You may assess the speed of your website and find areas that want improvement by using tools like Lighthouse or Google's PageSpeed Insights. Using Google's Looker Studio Dashboard to build a dashboard to track website speed and other essential web metrics is also the best option. You can choose from a variety of free SEOcore web essential dashboards, and linking your website is quick and simple.


Using Core Web Vitals to speed up websites is crucial for both better search engine rankings and user experience. Your website can be made much faster by optimizing pictures, minimizing CSS and JavaScript files, using browser caching, a CDN, decreasing server response time, employing lazy loading, and optimizing fonts.

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