Boost website performance using Core Web Vitals
29 December 2023 - minute read
Having a website that loads quickly is crucial in the digital age we live in. A sluggish website can harm search engine rankings in addition to annoying users....
Having a website that loads quickly is crucial in the digital age we live in. A sluggish website can harm search engine rankings in addition to annoying users. A collection of indicators called Google's Core Web Vitals was unveiled in 2020 and is used to gauge how users interact with websites. They prioritize loading speed, interactivity, and visual stability as the three primary facets of user experience and are a significant component of Google's algorithm for ranking websites. We'll examine how to use Core Web Vitals to speed up your website in this post.
The size of the photos on a page is one of the most important variables that causes a website to load slowly. Improving image quality can drastically cut down on how long it takes for a website to load. Compressing photos can optimize them without sacrificing quality. TinyPNG and Compressor.io are only two of the several programs available for compressing photos. These programs allow you to drastically reduce image file sizes without sacrificing quality.
Browser caching is a website speed optimization strategy that uses a user's computer to cache frequently used resources, like CSS and images. The browser can get these files from the cache when a user returns to a website, which speeds up page loading. By giving the files you wish to cache an expiration date, you can allow browser caching. For WordPress websites, you may also use a plugin like WP Rocket or W3 Total Cache to activate browser caching.
A global network of servers situated in several locations is known as a content delivery network, or CDN. The content delivery network (CDN) will automatically offer material from the server that is nearest to the user when they visit your website. This can cut down on how long it takes for your website to load considerably.
The speed of your website can be greatly affected by how quickly your server responds to a user's request. By choosing a high-performance web server like Nginx or Apache, optimizing your server's setup, and reducing the amount of requests your server must process, you can shorten the time it takes for a server to respond. Server management has the potential to improve website speed.
A method called lazy loading waits to load photos and videos until they are actually needed. This can drastically cut down on how long it takes for a website to load, particularly for pages that have a lot of pictures and videos on them. For your website, you can enable lazy loading by using a plugin such as WP YouTube Lyte or Lazy Load.
The speed of your website can also be greatly impacted by font choices. Reducing the amount of custom fonts you use, employing font subsets to minimize the size of the font files, and using web-safe fonts that are easily accessible on users' systems are all ways to optimize fonts. To create optimized font files for your website, you can also utilize a font optimization application such as Font Squirrel.
It's crucial to keep an eye on your website's Core Web Vitals after completing the aforementioned procedures to make sure they adhere to Google's guidelines. You may assess the speed of your website and find areas that want improvement by using tools like Lighthouse or Google's PageSpeed Insights. Using Google's Looker Studio Dashboard to build a dashboard to track website speed and other essential web metrics is also the best option. You can choose from a variety of free SEOcore web essential dashboards, and linking your website is quick and simple.
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