DIGITAL MARKETING ROUNDUP – April & May 2019

21 June 2019

DIGITAL MARKETING ROUNDUP - 2019

Google Search Console reports back on track after multi-week delay

https://searchengineland.com/google-search-console-reports-back-on-track-after-multi-week-delay-316108

If you login to Google Search Console and go to the Coverage report or any of the Enhancement reports, you will see the normal two-day delay, as opposed to it being stuck at around April 7th. Back to normal reporting delay. Here is a screen shot showing the coverage report now shows me through April 27th, which is the normal two-day delay for this report:

What Google has said. Google has yet to officially confirm that this reports are up-to-date, the @googlewmc channel does not yet have an update. The latest is from April 25th, in which Google said it is still working on a fix for this bug:

We’re also still working on resolving the issue with fresh data and correct live status reporting in Search Console. We’ll update our previous thread on that, when this is done. https://t.co/DVYlHx37tW

— Google Webmasters (@googlewmc) April 25, 2019

Here is the original notice from Google back on April 15th:

Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at the moment.

— Google Webmasters (@googlewmc) April 15, 2019

Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at the moment.

— Google Webmasters (@googlewmc) April 15, 2019

Massive Changes Coming to Google Ads #GoogleMarketingLive 2019

https://www.wordstream.com/blog/ws/2019/05/14/google-marketing-live

1. Feed-based advertising gets a facelift with Discovery Ads

You may remember Google unveiling Google Discover this past September. Now, they’re introducing a new way to advertise on it. Discovery ads provide an open canvas for advertisers to engage consumers in a swipeable image carousel.

2. Immersive creative comes to the search network with Gallery Ads

Commercial intent on the search network is unmatched—but what about visual creative? This year, Google set out to combine the intent of search with a more interactive and visual ad format. Gallery ads allow advertisers to combine compelling images and copy to serve prospects their offering on the search network.

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3. Big improvements to smart bidding

One of the three “meaningful revolutions” discussed at the beginning of the keynote was machine learning—a term you can’t escape in the digital marketing world that refers to the power of computers to find patterns in data and make informed decisions based on those patterns. Of the many ways Google is implementing machine learning across its advertising properties, one of the most prominent is smart bidding.

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4. YouTube bumper ads for everyone

YouTube’s Bumper ads are six second spots designed around current viewing habits, and in this article we’ll share insights from a study of their performance to show how a very small ad can make a big impact.

5. Custom affinity + custom intent = custom audiences

Although the conventional wisdom is that Facebook Ads—not Google Ads—is the premier audience-based platform, that’s been gradually changing over the past few years. Unsurprisingly, this year’s keynote kept that trend in motion. Case in point: Google is merging custom affinity audiences and custom intent audiences to create, quite simply, custom audiences.

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Google now lists playable podcasts in search results

https://www.theverge.com/2019/5/10/18564035/google-search-podcasts-ios-desktop-web-player

Google’s new podcast-focused search results have arrived in desktop browsers, after being announced earlier this week at Google I/O 2019. Searching for a podcast now shows you its three most recent episodes which can played directly in Google’s web player on podcasts.google.com. The functionality works across both desktop and mobile. It’s especially useful on iOS where a dedicated Google Podcasts app is yet to be released, as 9to5Google notes.

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New in structured data: FAQ and How-to

https://webmasters.googleblog.com/2019/05/new-in-structured-data-faq-and-how-to.html

Google now supports more structured data and adds two new enhancement reports within Google Search Console.

Google also offers support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console to monitor how your site is performing.

Check out our new post on how to monitor structured data with Search Console to enhance your search results. ???? We have some new reports for your structured data kit! https://t.co/rjegSRtCSa pic.twitter.com/uEw8pLFrYW

— Google Webmasters (@googlewmc) May 2, 2019

LinkedIn Introduces a New Ads Tab on LinkedIn Pages

LinkedIn has announced a new Ads tab on its pages that will enable Users to view all Sponsored content from advertisers. When Members click on the ads, advertisers will not be charged for these engagements and the clicks will not impact campaign reporting.

Read the announcement at https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2019/making-advertising-more-transparent-on-linkedin-

Twitter Rolls Out 'Go Live with Guests' Option

Twitter has this week officially announced its new live-streaming option, which will enable users to add audio-only guests into their streams.

Go live with guests! It’s more fun than talking to yourself. We promise. pic.twitter.com/CB5qSLebwq

— Twitter (@Twitter) May 29, 2019

Read the announcement at https://blog.twitter.com/en_us/topics/product/2019/Go-live-with-guests.html

Google Rolls Out Major Changes in Mobile Search

https://blog.google/products/search/new-design-google-search/

With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.

The name of the website and its icon appear at the top of the results card to help anchor each result, so you can more easily scan the page of results and decide what to explore next. Site owners can learn more about how to choose their preferred icon for organic listings here.

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When you search for a product or service and we have a useful ad to show, you'll see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from.

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