We are frequently approached by potential clients about building single-page websites, and we frequently recommend it as the ideal option for new businesses and brands. Especially if they're on a small budget.
The necessity for this arose as a result of the widespread assumption that "single-page" equals "simple," which means "cheap." This isn't always the case, however. Several of the single-page websites we've designed in the last year have been fairly complicated.
The cost of a single-page website is determined by three key components.
- The page's dimensions
- The capability that is necessary
- Integrations with APIs
What is the length of a single-page website?
We normally base our website fees on the amount of unique page layouts when quoting. There would be a home page and a contact page, as well as a variety of other pages, such as:
- About Us
- Services (Overview)
- Service (Detail)
- Product (Category)
- Product (Category Details)
- Blog Post
- Blog (Overview)
- Privacy Statements, etc
For example, if one single page template costs £1,000 to design and develop responsively for desktop and mobile devices, a website with five templates would cost £5,000, not counting project management and other advisory services.
How much would it cost if you took those five templates and built them on top of one another to create one long single-page website? Is it worth it to spend £1,000 or £5,000?
You can probably see what we're going at even though we're only using simple round fingers.
Simply put, the length of a web page influences how long it takes a designer to visualise and a developer to build it. As a result, the bigger the cost, the longer the page.
You'll be helping to keep your costs down if you can make your single-page website brief and sweet.
Functionality of the website
The functionality necessary to bring a website to life is the second most important component in determining the cost of any website.
Simple image/button rollovers and pop-up forms, as well as more complicated animations and eCommerce capabilities, are examples of website functions.
Prior to beginning the design and construction process, all functions must be documented. This aids the team in providing an accurate price for the work necessary.
Our web developers must code and extensively evaluate each function individually. As a result, the more features you demand, the longer it will take to construct the site and so the higher the cost.
Integrations using APIs:
API integrations are the third and last crucial criterion to examine alongside website functioning.
When a website needs to communicate with a third-party system, such as a CRM or a fulfilment warehouse for eCommerce sales, integration is frequently required.
An API is used to perform the integrations (Application Programming Interface). These APIs are used by web developers to communicate data from a website to off-site systems and vice versa.
Depending on the documentation available, API integrations might be simple or quite complex. If no documentation is available, a custom API may be required, which would be a costly endeavour.
Integration with CRM:
Many companies utilise a CRM to keep track of client information such as names, email addresses, and product preferences. Platforms like Mailchimp, Salesforce, and Hubspot are CRM technologies.
CRMs are frequently used to distribute company newsletters, but they can also be used for more complex marketing demands.
We've worked with Friends of Friendless Churches and Minj-Engineers on simple mailing list connections, as well as Peach Properties on far more extensive integrations (managing property listings). Setting up and testing these has taken anywhere from a few hours to a few days.
So, if your website has a form or questionnaire that collects client data for marketing purposes, you'll require CRM connectivity at the very least.
Integrations with eCommerce:
This section wouldn't be complete without addressing eCommerce connectors.
Since the outbreak, the need for eCommerce websites has skyrocketed, with businesses trying to make sure their products are available online. As a result, the reliance on a real brick-and-mortar store is reduced.
If you want to integrate eCommerce functionality into your website, you'll need to use API integration.
The following are some of the most popular eCommerce website integrations:
- Marketing Automation APIs.
- Customer Reviews.
- Payment Gateways.
Some of these integrations are straightforward, while others are more difficult. As a result, it's critical for your web developer to be aware of any special eCommerce integration requirements ahead of time.
Templates for single-page websites:
There are many off-the-shelf single-page website templates available for systems like WordPress, but we design and develop our websites from the ground up to meet the demands of our clients.
This method allows us to create a website that is both quick and secure, which should be a top priority for any company launching a product or brand online.
We only employ high-quality plugins that have been thoroughly tested and are regularly updated. In fact, we frequently write our own if we believe the site will benefit in some manner, such as faster page loading or better security.
Building something unique will always be more expensive than buying a ready-made template, but you're paying for piece of mind.
Design and development of bespoke single-page websites
If you're wanting to construct a website for your business but have a limited budget, a single-page website may be the best option for you.
A single-page website is often referred to as an MVP (Minimal Viable Product). It's the bare minimum of a company's online presence required to instil trust in the target customer.
The site's purpose should be very clear, and the content should be kept to a minimum. Give the user just enough information to make an informed decision, and then have them take the required action, such as making an inquiry, purchasing something, or downloading a document. Don't overcrowd your single-page website with too many sections, and make each one text-light.
Feel free to contact us if you'd like to discuss having a single-page website designed and built for your business or product. We'll be pleased to talk about your needs and come up with a terrific solution.
Interested in working with Diginow? Drop us a line at firstname.lastname@example.org.
We are a Creative Web Design Agency based in London & Leicester, specialising in Bespoke Website Design, Web Development, Branding and Digital Marketing.