How to optimise a website

30 May 2023. minute read

Following specific guidelines, also referred to as "On-Site Optimisation," is crucial if a website wants to automatically rank itself better in search results.

Following specific guidelines, also referred to as "On-Site Optimisation," is crucial if a website wants to automatically rank itself better in search results.

Even though these guidelines follow common sense, I'm nevertheless shocked by how few webmasters really adhere to them.It is even more crucial to think about and concentrate on those aspects that are not easily recoverable after the website is live if certain elements are.

The following is a list of the things you should think about before, during, and after the launch of your new website:

Choosing a domain name:

It would be unreasonable to not take use of the potential of a domain name's influence on a website's ranking.The domain, which contains a "extension" such as. for the UK,. fr for France, for international use, is the major portion of the URL that appears in the browser.

For business communications in the past, a name was crucial, and this is still true today. A name that is simple to remember is excellent, but one that will aid with your SEO (Search Engine Optimisation) will undoubtedly fare you better in the long term, depending on your product and/or service. Utilising your brand's goods and/or services in some way within your domain name may help you rank better in search engine results pages (SERPs). In fact, the backlinks created whenever your website is mentioned in a forum, news article, blog, or partner website always include your keyword as the Anchor Text, helping to improve your rank in the search results.Don't use an exact match domain and make sure your site's content is relevant and uses variations of keywords/phrases no more frequently than once every 100 to 150 words apart, as this will be interpreted as keyword cannibalization and have unfavourable effects. Google did crack down on low-quality Exact Match Domains (EMDs) last year.

Geolocation is taken into account: By using its geo-location/tagging algorithm, Google, for example, may be able to boost your visibility on its search engine within your target country by hosting your website on a server there.

Despite the foregoing, if you host a website on a slow server—let's say because of low bandwidth—you run the risk of losing keyword positions. The reason is straightforward: Search engines must make a snap judgement within milliseconds from a search term, and if your website is operating slowly compared to that of your competitors, you run the risk of Google not finding you.

Geolocation also gives you the chance to become more visible in local search, so if your website is headquartered in London or your business address is there, Google will give you more prominence in geo-localization. To help you further boost your geotagging, I'd highly recommend that you also register for Google+ and Google Places for Business.

Reduce the time it takes for your website to load:

Although many individuals now have access to ADSL, we are still far from allowing everyone to take use of this significant benefit. Google is aware of this, which is why it promotes smaller sites because their loading times are typically faster. The content should really load up first, and the anchor text (Keyword(s)) within the Alt attribute (image) will be easier and quicker to read. It's also important to optimise your images with alt tags because they will be easier and faster to read. When using videos, use an external host like YouTube to load or stream your content because any video on the site will take a while to load.

Your page will load far more slowly if your style sheet is contained in an external file called the Head of your page. With the aid of PageSpeed and YSlow, it is also possible to lessen the likes of JavaScript and Firebug.

Although Chrome also has a current extension to join the SEO capabilities, Firebug is primarily utilised with Firefox. Without Firebug, the well-known addon YSlow (Yahoo Slow) is still accessible in Chrome.

Meta tags:

The "Meta Title" and "Meta Description" are the two most common forms of meta tags.

First, keep in mind that your keywords should come first since they are typically used in the page name and the H1 tag in the optimised content.

Title tag:

Keep your keyword at the beginning of the Title (H1). Avoid adding things like a colon after that word or phrase to prevent your then keyword from becoming redundant because doing so will eliminate that keyword/phrase!

A website's title tag is likely one of the most crucial tags you will find because it is displayed first in the search results, much like the headline of a press release in a newspaper, and it is used for both Google and the site owner's benefit. It is also one of the most crucial foundations needed to improve your onsite SEO (Search Engine Optimisation). Within a split second, readers will be able to tell what they will find on your website thanks to the title tag.

Meta description:

Although it functions as a subtitle similar to that of a newspaper in the SERPs, the Meta description is mostly overlooked by search engines when determining the best keywords to use for a page. Additionally, it is important to keep in mind that your description shouldn't be limited to simply keywords and shouldn't be longer than 155–165 characters.

Encourage visitors to enter your site is the primary purpose of the Meta description.

Why you should optimise your images:

  • Lighten up your website to enable quicker loading..
  • Boost the relevancy of pictures that will appear in Google images..
  • Decrease the amount of disc space on your web host.

Anyone who wants to improve their chances of showing up in the top search results must now focus on how quickly their website loads. To do this, you must optimise your photos for both format and size/quality.

Image Format: The most popular image formats are JPG, GIF, and PNG, each of which serves a particular purpose.

Large Image: It will be best to make many images in various sizes; the thumbnails will be in a format of 120 x 90 pixels (for example) and will not exceed 20KB, which will allow for incredibly quick loading times and the ability to place multiple images on the same page. Averages, which are frequently presented in a datasheet format, will typically be slightly larger (400 × 300 pixels) and will not be larger than 100 KB. To view a huge photo that meets online standards (1024 x 728), they will click on. One MB should be the absolute maximum.

Improve image optimisation for better Google image visibility:

You may have noticed that images frequently appear in the results page of a regular web search on Google. This is due to the fact that the images from those websites have been appropriately optimised, and external links (a component of the link-building process of Off-Site SEO) from other websites to that domain have been established. To improve your chances of getting found, it is crucial to improve the quality of your image properties (ALT tag, image name, weight).

Image optimisation to free up disc space:

Private, nonprofit organisations will strive to save money on all budgets, including housing, because not all businesses can afford dedicated servers. Images that have been optimised are smaller and use much less bandwidth and disc space during visualisation.

Video optimisation:

These will show up in the search results, just like photographs!

In order for the video to produce a buzz, it is important to first understand its context. If your film is uninteresting, lacks humour, or doesn't offer any novel information, it can merely be a bad investment.

Once your video has been produced, you should upload it to YouTube. You must be careful when uploading these movies to YouTube and make sure that you include the description, a link to your website, preferably at the start of the presentation, and, if feasible, the page where you will embed the video. As a result, each time a visitor views the video on your website, you receive a view on YouTube, and the film's relevance rises with each viewing.

Additionally, it is crucial to tag the video with pertinent keywords and provide visitors with the option to embed your content on their websites. This will generate fresh backlinks, which will inevitably improve your SERP ranks.

As a branding tool, you may also tag the movie itself to regularly display your logo or domain name. Make text SEO-friendly:If you didn't already know, "Content is king!" Yes, content is king on the internet. This has never been more true, especially in light of Google's 13 Panda and several Penguin changes from just last year.

Since the introduction of its algorithm known as Panda, Google has favoured websites with high-quality, unique text (as opposed to information that has been copied from another website).

The materials that will be used in your website page should be presented in a structured way to attract visitors and make its contents understandable. The quality of your text should be treated, both in the grammar and spelling.

Use H tags to optimise text:

H Tags (Head), which were mentioned earlier but only in passing, are your titles. They range from 1 to 6 and are ranked in decreasing order of importance. The H1 tag is the most crucial of all; it is intended to symbolise the keyword. The height of the page should vary for each individual page on your website, each of which should promote a single idea. As shown on this page, the title "Optimise texts" is set in a larger font, in bold, and in a blue box, suggesting that the H1 tag may have a specific style to put the keyword. The H1 tag is a means to inform search engines of the content of a page, in addition to catching the visitor's attention and helping them get the information they need in the infamous four seconds.

Following multiple H tags to emphasise the text's message and relevance, the text's organisation on the page resumes, if necessary. Therefore, it will be beneficial to break up the material into multiple paragraphs so as to avoid boring or frightening away the visitor by presenting a block of intimidating language.

Although the H1 tag should only be used for the text and not for anything else, it is nevertheless common to find websites that use the logo as the H1, despite the fact that H1 stands for "text box". The logo may only be compared to the drawing and not the text.

Note there can be only one H1 per page, so your most important keyword/phrases should be utilised here.

It is interesting to use the blocks to create paragraphs; H2, H3, H4, H5, and H6 tags can be used for your other services or keywords. By inserting a question with the keyword from the website and prompting a reminder of that term in the response, these second-level headers can also be used to optimise content, increasing the number of instances of the keyword in the text and weight relative to the page. These subheadings can be in many formats:

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