Redirects are essential for maintaining traffic following a website move.
11 October 2022. minute read
Your new website is almost ready to launch; the design is fantastic, the development process proceeded without a hitch.
Your new website is almost ready to launch; the design is fantastic, the development process proceeded without a hitch. Your organic traffic has been decreasing for a few weeks now with no sign of recovery. Why is that, exactly?
It's possible that no redirect plan was in place.
It's a method of informing search engines that URL A has changed to URL B on your website.
Redirects are commonly utilized to:
And that brings us to the crucial point of this post: how to deal with the changes to the structure and content of your website that may occur during a redesign.
Your organic search rankings and overall user experience are at risk if you don't use redirects.
Your pages no longer respond to the search queries they used to since all (or the majority of) the URLs have suddenly become broken, according to search engines. In this situation, your website is unable to rank for those, and you lose the ranks you have accumulated over time. Even if the new website has a corresponding page, since you are now beginning from scratch, it will take time to rebuild the ranks.
All of the dead links that were previously pointing to your website from other websites will now also be present. Your website is no longer a dependable source for this information, which has an effect on the authority of your domain and, as a result, your search engine rankings.
Last but not least, consider the dissatisfied consumers who clicked a link only to find that it had been removed. They are very likely to exit your website, costing you a prospective consumer. It's awful in every way!
As previously stated, it's not a good idea to start considering redirects until the very last minute. We advise initiating the website makeover project from the very beginning.
The most widely used redirect kinds are 301s and 302s. In a summary, what they do is as follows:
Read this summary on Google Search Console if you're interested in learning more about alternative redirect options.
Any website creation must start by taking the redirect strategy into consideration. Give your team enough time to make necessary design and development modifications.
Discuss the agency's capabilities before beginning your collaboration if you're working with one, or work with an SEO-focused agency.
Interested in working with Diginow? Drop us a line at email@example.com.