Diginow Web Agency is beginning to establish a solid reputation in the market for web design for the travel agency sector. Using expressive images to immerse and capture visitors is one of the fun components of travel agency website design. We recently created a website for ulterior events in addition to many other websites, so we thought we'd share some of the knowledge and advice we've gained along the road.
Display the areas of expertise and specialisation of your travel agency.
Your branding and website design must represent the fact that you are a speciality travel agent throughout the entire website. Your homepage should emphasise your key offerings and use carousel-style professional photography that quietly switches between emotive images. By using powerful, focused design and direction, you must demonstrate your understanding of the business and your experience while fostering confidence in your travel agency.
Provide for the needs and desires of all website visitors.
You can better assist your site visitors if you analyse and comprehend your target market. In order to create a user experience that embraces their wants and preferences, your design must target the demographics of your visitors. If retirees make up 30% of your clientele, then the characteristics of this age group should be taken into account while designing your online user experience. This topic has already been discussed in a previous article because this site is all about travel agent web design. Click on the following link to learn more about UX design and how to provide your site visitors an excellent experience.
Photography is extremely important.
The value of good, pertinent photography for the overall performance of your travel agency website cannot be overstated. Many travel agencies fall short in this area by using images that are poor quality, pointless, and uninspired. Your website's main goal is to generate inquiries that lead to visitors who make purchases. Your website's style and design should guide users toward achieving your online objectives. By using compelling and moving images, you may persuade visitors to take the desired action, like getting in touch. When it comes to the usage of pictures, the tourism sector has a big opportunity, and this opportunity needs to be seized.
Tell the visitors to your website what they need to know
There are essential details that people will want to know if they are looking for a specific kind of vacation or travelling to a specific location. This must be present on your website; else, visitors will look elsewhere and leave your site in quest of the information. While it's crucial to properly present all pertinent information, a balance must be struck to avoid creating information overload. Remember, if you need to provide more supporting paperwork, you can always offer branded documents that consumers may download.
Informational areas you might want to mention:
- Destination details
- Weather and seasonal data
- Time spent travelling, including the distance to the airport
- Visas and information about customs
- Information on insurance and probable health problems
- Bringing and not bringing
- Information on safety and security Significant regional laws and customs
- Money or local money
- General advice
Why a Content Management System is Important (CMS)
Due to the nature of the sector they work in, travel agent websites need to be updated frequently. The agent will be able to update locations, costs, trip details, and any alerts in real-time using a CMS. This will not only enable you to make urgent upgrades, but it will also enable you to save money by carrying out the changes internally rather than paying a third party. ProcessWire is a fantastic modular open source CMS that we frequently use; see the blog for additional details.
Short and precise writing
Avoid information overload unless you enjoy a high bounce rate and low conversion rate. People require information that is organised and simply presented. Keep your writing concise, clear, and pertinent by using bullet points, numbered lists, headings, and subheadings. The key goal is to concentrate on the issues that matter to visitors to your website and to your travel business.
Simple calls to action
A website offering services needs to have clear call to action buttons that direct visitors down predetermined paths. For instance, consumers looking for family theme parks in Melbourne or London, or those interested in cruises, all need to be easily routed there. During the wireframing stage, call-to-action triggers must be planned. They must then be regularly tweaked and improved using website analytics and any customer input. I'll write a blog post just for call to actions since this is an article about travel agency web design, and once it's done, I'll include a link from here.
Promotion and Search Engine Optimization
Make sure the professional web design company you choose for your travel has to have a track record of creating websites that are optimised for search engines. You will have a better chance of ranking well on the main search engines if your travel website is optimised for SEO. We are all too aware of the benefits that result from this.
Case Studies and Testimonials Highlighting Holidays
Building trust and assisting in the conversion of site visitors into paying customers can both be accomplished by using real-world examples. Your travel website needs to promote destinations in a way that confirms the stereotypes that people have about vacations, such as sunshine, health, relaxation, the tropics, the ocean, family time, rest, fun, luxury, no problems, romance, etc.
Interested in working with Diginow? Drop us a line at firstname.lastname@example.org.
We are a Creative Web Design Agency London & Leicester, specialising in Bespoke Website Design, Web Development, Branding and Digital Marketing.