Web design's SEO process: Why it's important and how we go about it.

07 October 2022. minute read

We allocated time to thoroughly review our SEO procedures in 2020. Covid-19 has made it harder than ever for companies to open their physical doors, making search engine presence even more crucial.

We allocated time to thoroughly review our SEO procedures in 2020. Covid-19 has made it harder than ever for companies to open their physical doors, making search engine presence even more crucial.

In order to give each new website the best chance of ranking highly in organic search, we have been working to incorporate SEO even more smoothly into our web development and design processes. Only when SEO is taken into account at each step of the process can this occur. Additionally, there is a lot to be done after the launch, from the wireframe to the on-page copy and picture optimization. The authority of your site won't be harmed by a redesign or rebuild thanks to our process, which takes into account all crucial "off-page" and "on-page" SEO factors. In most situations, we'll even try to outperform the authority of the previous site.

Describe SEO.

For those who are not familiar, SEO stands for "search engine optimization." It is the practise of using search engines to boost both the quality and quantity of website visitors. Additionally, SEO enables you to increase the visibility of your business through unpaid (often referred to as "organic") search engine results.

Why Search Engine Optimization is essential for your website.

Despite the fact that SEO focuses on boosting your "organic" ranks (those that appear before ads), there is a lot of work that can be done behind the scenes to increase your visibility. It won't, sadly, just happen by itself. To demonstrate to Google that you are regarded in your profession, for example, you might use content marketing to acquire relevant connections from outside websites.

Why is SEO crucial for your website, then?

Better user experience means better SEO. User experience is crucial to everything we build at DIGINOW, but SEO enables us to go even further with UX. The process of crawling your website for "SEO concerns" can also be used to seek for problems that might be harmful to the user experience. A positive user experience has grown to be crucial to a website's performance in organic search because Google's algorithms have even learnt how to interpret an unfavourable user experience.

More conversions and clicks In most situations, a highly placed organic listing will produce more relevant traffic than a highly placed paid ad. According to research, between 70% and 80% of people only pay attention to organic results and ignore paid listings. Additionally, about 28% of those searches result in a purchase.

SEO is a long-term strategy. One of the few online marketing channels that, when set up and maintained properly, may continue to be profitable over time is organic search. In contrast to online advertising, which requires ongoing money to drive visitors to your site, if you create quality content that deserves to rank for the relevant keywords, your traffic may grow over time.

Allows Google to find and understand your content. Above all, by using SEO techniques to improve your website content, you'll improve how well-known search engines like Google interpret your website. Although search engines are undoubtedly becoming more intelligent, we still need to assist them.

In order for your information to be correctly indexed and presented in search results, optimising your site can assist send clearer signals to search engines.

Our Process

Complete SEO Website.

A practise called search engine optimization, or SEO for short, can increase a website's visibility in search engine results pages. It is feasible to increase the number of visitors coming from organic search traffic by optimising the website for pertinent keywords and phrases.

Many off-page SEO strategies can be utilised to promote a website, even if a large portion of SEO centres around on-page elements like keyword selection and content optimization.

Link building is one of the best off-page SEO strategies. You can improve the search engine rankings of your website by obtaining high-quality backlinks from reliable websites.

Since we at Diginow acknowledge the significance of SEO, we include full SEO with all of our websites.

Enhancing Your Interactions With Dynamic Integrations.

Any company that wants to stay competitive in the modern world needs a website. A static website, however, is no longer sufficient to draw in and hold visitors' attention. A dynamic website with interactive features is necessary to engage potential clients.

The use of video content, social media integration, booking calendars, and online forums can all help visitors stay on your site longer. The integration that shows mouthwatering photos of your delectable dishes may be the most crucial factor in increasing the number of clients who come to your door.

We can assist you in locating the appropriate connectors for your Plumber website, such as reviews, menu integrations, Google Maps, and reservation systems.

Easy To Manage.

Our websites are built to be fully managed by you, if that's what you want. We give our clients full access and training to a feature rich enterprise content management system. We build our sites in a modular way, building each component in a logical and systematic way that makes it simple to manage and update content even if you’re not a techie.

Designed To Convert.

As you will see from our process, we spend a lot of time behind the scenes getting the strategy right: Researching, User Profiling, Content Strategy and working on the UI / UX of your site. These steps are vital in ensuring we are creating a site that will convert visitors into customers. Our website design process helps us consistently build responsive websites and digital business applications that are creatively designed but pack functionality that deliver for our clients.

Speed & Security.

We make sure your website pages are optimised for speedy page load, whether they have images, video or just content. Website visitors like a website to load quickly and to be sure that it’s safe. We take your websites security very seriously, both for yourselves and your customers.

Business Problems Require Solving.

We work with our clients to create the business case with them for building an application. It may be that there is already a process in place but it involves many different departments in the business. A case in example for one our clients was putting in a system that would allow them to manage from invoicing to reporting...

Centralising Systems.

We often find that clients will have multiple systems handling their business processes. Each system may connect, may pass data, but it’s clear that there are huge time consuming inefficiencies in the process. Centralising the process into one system leads to economies of scale.

Industry Sectors.

Our experience spans a wide range of industry sectors (recruitment (CRM's, recruitment website design & job boards), hospitality, healthcare, school, education, institute, retail, charity & legal). We keep it simple and focused by building strong relationships. We research your business, who you are & what you stand for.

Our aim is to provide creative web design and bespoke web development services from initial idea to reality & build website & software that give your business a competitive edge.

Interested in working with Diginow? Drop us a line at hello@diginow.co.uk.

We are a Creative Web Design Agency based in London & Leicester, specialising in Bespoke Website Design, Web Development, Branding and Digital Marketing.

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