Recruitment Website: Guide to Successful Recruitment Website Design

16 September 2019

If you are employed/work in the recruitment industry business, we can bet you know the importance of initial impressions...

If you are employed/work in the recruitment industry business, we can bet you know the importance of initial impressions. A decent candidate will look smart, have a elegant CV and will be ready to answers any queries in an interview.

And what about you, as the recruiter? If you meet same candidate, you’ll need them to trust you and your ability to position them in an exceedingly smart role. You’ll speak with confidence, reassuring the candidate that you simply have many opportunities for them.

You’re representing your agency, thus it’s very important that you just create an honest impression. Is that wherever it ends, then? What regarding your on-line presence?

In such an edge to edge competition in business, recruitment agencies will usually overlook the advantages of a website designed for lead generation and business growth. It will build the distinction between winning and losing that money-making contract.

So, with this in mind, we've got created these comprehensive highlights for recruitment agency website design. While not additional bustle, here are the keys to recruitment success.

Mobile Friendly Website
Easy Navigation
Search function
FAQ Section
Contact Information Visible
Engaged in Social Media
Reliable Hosting

Mobile Friendly Website:

Exactly when we talk about responsive websites design,(mobile-friendly website) means, that a websites should looks and functions great on any mobile devices i.e smartphone or a tablet.

71% of marketers believe that mobile marketing is core to their business - the remaining 29% will be left way behind. So widespread is mobile use that over 50% of smartphone users pick up their mobile upon waking - we’re exposed to so much content through mobile that it’s where we are most comfortable. Mobile friendly website should be sized and coded for easy interaction on any mobile device or tablet. That it's easy to read text, button and links are large enough can be easily click with fingers easy navigation, website user experience is enjoyable.

Easy Navigation:

When we talk about easy navigation means end-user or candidates are on the hunt for a new job and are possibly looking for something immediately they find them easily on the website. Be crystal clear, and ensure there is no possibility of being misinterpreted. Is there clear instruction as to what the user needs to do next? Are your CTAs placed in the right place, and are they noticeable? Can the user move around the site easily?

These are all things you should think about. Make sure hypertext is noticeable. This is a common tricky among some websites and can get in the way of a user’s usability. If it isn’t clear what users should be snapping on your site, you risk losing them too easily. A website that looks clean and well organised is more likeable and will keep them on-site for longer. Tips will help you on your way to attaining customer approval. If your customers can make their way around your website with ease, this will make their lives a lot at ease!

Search function:

Search functions really play an important role as your site grows in pages, so does the time required for candidates to locate specific information on it. While it's obvious to most the benefits of extending a site with search functionality, the ease in which this could be done may not be. Here are some interesting statistics according to compare as mentioned in 59% of web users frequently use the website search box to navigate on a site, 15% would actually rather use the search function than the hierarchical menu.

Additionally, studies from the Nielsen Group and other findings state that more than 50% of users on a landing page of a website head straight to the internal search box to navigate through the site. Importance of Search Box - Helps get results quickly, reduces bonus rate of the website, improve ux, optimize landing page and improves conversation.

FAQ Section.

You’re a recruiter. You want to built-up a channel of communication between you and your audience, right? That’s mainly what your content is for. What an FAQ section does is strengthen that channel of statement by offering help to anyone viewing your agency’s website. With a clear FAQ section, you can receive feedback from customers to continue improving your site with a positive, encouraging channel for communication.

An FAQ section is a major factor that customers use to see if you can essentially solve their problems, so this section should answer a variety of questions that customers might ask about the recruiting process.

Contact Information Visible.

Having your contact details noticeable is one of the most important aspects of website design for recruiters. As a recruiter, you need to be an open book. Your candidates need to know how to get in touch so make sure the contact information is clear to see and isn’t hidden away anywhere. For a candidate in the focus of a job search, it can be very annoying if contact details are nowhere to be found.

You can have your email, phone number and address and Google Map directions all in one place - easy to access for candidates all over the place. Another option would be to set up a form, which users can enter their details into to get in touch.

Engaged in Social Media:

Social media has a lot to answer for, in terms of job in the hunt for. These days, candidates can find innumerable jobs on their Twitter feed, and can also use LinkedIn to build networks and create chances for themselves. By seeking relevant hash tags and reaching out to candidates, you speak to them on their own platform, in a sense.

You, as the recruiter, talk to the candidate on their own terms, in their comfort zone. It’s a fresh network for recruiters to follow and it’s worked extremely well so far. By incorporating your website with social media, you’ll double up on your communication corridors to further open interchange between you and your candidates.

Reliable Hosting:

Go for a well-known, trusted and, for lack of a better word, conventional internet provider. It may cost a few more pounds each month but, in the long-run, you’ll benefit from consistent, speedy hosting. With 40% of users abandoning a site that takes longer than three seconds to load, ensure that your website’s speed is quick and running as smoothly as possible. Candidates and clients have short attention spans these days and, if you aren’t up to speed (so to speak), you risk losing them.

Web hosting can also have adverse effects on SEO, meaning that you should make this a priority. If 40% of your visitors are leaving immediately because your site is taking too long to load, search engines will read that as them leaving because your site isn’t valuable or isn’t relevant. This will impact negatively on your SEO and overall search engine rankings, making you harder to find.

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